Background

I spent 20 years designing and leading systems that actually had to work: digital infrastructure, user-facing communications, and operational frameworks across international education and cross-cultural environments.

Designing for diverse users under tight deadlines with limited resources . . . that's not a classroom exercise for me - it's a Tuesday.

Transition to UX

The pivot to product design wasn't a career change - it was a recognition. As Head of Operations during COVID, I identified a strategic problem: our school's fragmented digital presence was costing us enrollment and trust.

I redesigned the entire ecosystem (website, communications, and user-facing systems) from the ground up.

The result: enrollment grew 105% - more than doubling our profits. That's when the work clicked into a title: this is product design, and it's where I'm most effective.

What I Bring

I bring something most designers at this stage can't: I've managed the stakeholders, worked within real constraints, and felt the consequences of design decisions firsthand.

I think in systems, communicate well across functions, stay calm when things don't go as planned, and design solutions built to last.