A portrait of Amanda smiling warmly at the camera.

ABOUT ME

Design with clarity.

Build with confidence.

I'm Amanda, a product designer who helps founders, operators and small businesses turn complex ideas into clear, usable, and intentional digital products.

My background in education and international operations gives me a user lens that most designers do not have. I design for the full range of how people actually think, learn and work.

I design end-to-end so nothing gets lost between your vision, the design, and the development.

- Amanda Gustin

A portrait of Amanda smiling warmly at the camera.

Core Principles

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Strategic First

Every project starts by defining goals, users, and constraints so the right problems are solved before design begins.

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User-Centered

Research, usability, and accessibility guide every decision, creating experiences that are intuitive, inclusive, and built for real users.

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Decisive Design

Every decision has purpose. Clear direction reduces uncertainty, avoids unnecessary iteration, and keeps projects moving with confidence.

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Built to Ship

From strategy and design to Webflow development, every project is built responsively and ready to launch without handoff gaps.

How I Work

01

DEFINE

Problem

Users

Criteria

02

DESIGN

Structure

Hierarchy

Logic

03

BUILD

Webflow

Direct

No gaps

04

CONFIGURE

SEO

CMS

Domains

05

HANDOFF

Walkthrough

Teaching

Independence

Skills & Tools

UX & PRODUCT DESIGN

User Research

Journey Mapping

Information Architecture

Wireframing

Interaction Design

Prototyping

VISUAL & BRAND

Brand Identity

Accessibility (WCAG)

Design Systems

High-Fidelity UI

Responsive Design

Heuristic Evaluation

TOOLS

Figma (Advanced)

Webflow (Advanced)

Maze

Miro

Notion

AI-Assisted Workflows

METHODS

Audience Analysis

Affinity Mapping

Stakeholder Alignment

Data-Driven Design

Usability Testing

SEO

MY BACKGROUND

A unique perspective.

A stronger process.

Before product design, I spent years leading and teaching in education. That experience, especially in SEND, shaped how I solve problems today. My approach is grounded in empathy, structure, and a deep understanding of accessibility and inclusive design.

I now bring that same care and clarity to digital products, helping businesses create experiences that are not only beautiful, but truly usable by everyone.

Product and UX Designer

2025 to Present, Freelance and Independent

Designing and building end-to-end digital products, from brand identity and UX to responsive Webflow websites, dashboards, and mobile experiences.

Head of Design and Operations

2019 to 2025, Hoi An International School, Vietnam

Led the redesign of a complex digital ecosystem serving four user groups, contributing to a 105% increase in enrollment through strategic design and communication.

Curriculum Designer and Instructor

2018 to 2019, Sogang University, South Korea

Designed learning systems using instructional design principles, strengthening my approach to research, usability, accessibility, and structured problem-solving.

Programs and Operations Manager

2014 to 2018, Virginia Commonwealth University, USA

Managed large-scale programs, operations, and cross-functional teams, developing the leadership, organization, and communication skills I bring to every project today.

Let's build something together.

If the work needs to be clear, and it needs to ship, I can help. Tell me what you're building.