Clear thinking.
Calm execution.
Outcomes you can ship.
Helping businesses create digital products that are intuitive, impactful, and built to grow. Working end-to-end, from first concept to production build with strategic thinking and user empathy.
Helping businesses create digital products that are intuitive, impactful, and built to grow. Working end-to-end, from first concept to production build with strategic thinking and user empathy.
I'm Amanda, a strategic product designer who happens to be able to build what she designs. I create clear, high-impact digital products shaped by real systems, real users, and real-world constraints, from brand strategy to launch.
10+ Years Experience
Leading complex projects across education, operations, and digital product design.
User-Centered Design
Accessibility, usability, and inclusion guide every design decision.
End-to-End Expertise
From strategy and UX to visual design and Webflow development - built to ship.
Proven Outcomes
Measurable results: improved conversions, accessibility, SEO, and business growth.
UX & PRODUCT DESIGN
User Research
Journey Mapping
Information Architecture
Wireframing
Interaction Design
Prototyping
VISUAL & BRAND
Brand Identity
Accessibility (WCAG)
Design Systems
High-Fidelity UI
Responsive Design
Heuristic Evaluation
TOOLS
Figma (Advanced)
Webflow (Advanced)
Maze
Miro
Notion
AI-Assisted Workflows
METHODS
Audience Analysis
Affinity Mapping
Stakeholder Alignment
Data-Driven Design
Usability Testing
SEO
Every project starts with a real problem and ends with something ready to perform.
A full rebrand and a new marketing website for a trusted voice in holistic pet health - from invisible to findable.
Premium brand identity, logo redesign, marketing website, CMS article library, SEO setup and redirect strategy, three third-party integrations, domain connection and launch.
A full brand development and marketing website for a new women's coworking and wellness studio, end to end.
Brand system and 7-page responsive prototype delivered on deadline.
A multi-role dashboard for school operations - streamlining attendance, reporting, and communication workflows.
100% task completion across 4 distinct user roles in usability testing
A mobile app helping children and caregivers regulate emotions through guided exercises and pattern tracking.
Four evidence-based intervention flows completed by users in 2 to 5 minutes
UX audit of high-traffic shopping app with 9 usability issues identified.
Heuristics violations resolved across core purchase flow with evidence-based redesigns.
Small business owners on working with clarity, structure, and follow-through.
"I love the new logo, the cursive text, and the colors - you captured exactly what I was looking for."
"The layout was very organized and simple to navigate, exactly what I wanted for my older clientele."
"I love the final result. You gave me exactly what I was looking for. I can't stop looking at the website!"
I integrate into teams and processes quickly, and manage my own workload. I work independently, communicate clearly, and bring structure to ambiguity. You will always know where things stand without having to ask.
Every decision connects back to how the product performs, not just how it looks. I don't chase refinement for its own sake. Structure comes first, then beauty.
From early discovery to a to a live, working product, I handle the whole process. Nothing gets designed and then stalls.
See how I approach complex systems, competing user needs, and measurable outcomes with user empathy, strategic thinking, processes you can follow, and decisions you can trust.
View Case Studies →
From brand identity to website build, every step handled. See what's included at each level, from a single landing page to a full CMS-driven site.
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